Dataflows in Power BI: transform data at scale

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What are Power BI Dataflows? (Introduction & Definition)

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Power BI dataflows are cloud-based data transformation solutions that help users extract, transform, and load data from different sources right into Power BI. They’re designed to offer a scalable and reusable way to get data ready before it’s used for reporting or analytics. As a self-service ETL (Extract, Transform, Load) tool within Power BI, dataflows let organizations centralize and automate their data preparation, making things much simpler. By using Power Query as their transformation engine, dataflows take the same features Power BI users know, and bring them into a collaborative, cloud-driven environment.

In real-world scenarios, this means organizations can set up dataflows to standardize how data is brought in and transformed across different business units. For instance, imagine a retail business with sales data coming from several regions. With dataflows, they can blend, clean, and unify all that sales data in one place, so it’s always ready for any report. This not only makes analytics more streamlined, but also ensures every department is working from the same reliable data, cutting down on inconsistencies and manual corrections.

Understanding the Self-Service ETL Concept

Self-service ETL is all about giving business users and analysts the power to design, manage, and automate how data is prepared—without having to depend only on IT or data engineering teams. Thanks to dataflows, users can pull in data from multiple sources, transform it, and store the processed data in a central spot, all within Power BI. The result? Fewer bottlenecks, faster access to clean data, and more flexibility when analytics projects need to move quickly.

This approach opens the door for subject matter experts—those who really understand the details of their data—to take part in the ETL process directly. For example, an HR analyst can bring together employee data from different HR systems, run the necessary transformations, and make that data available for workforce analytics, all without having to submit IT requests or wait for support. Especially in fast-moving industries, or for companies that want to make decisions based on data, this kind of agility is a big advantage.

How Dataflows Fit in the Power BI Ecosystem

Dataflows play a key role in the Power BI ecosystem. They’re the first step in preparing data, feeding clean, transformed information into datasets, reports, and dashboards. By separating data preparation from report creation, dataflows make it easier for data engineers, analysts, and business users to work together. Plus, they connect seamlessly with other Microsoft tools like Azure Data Lake Storage Gen2, and they support advanced analytics through the Common Data Model.

In large organizations, this separation is crucial for governance and auditability. Dataflows can be overseen by data stewards, making sure only validated and compliant data is used for analytics. And because they integrate with Azure Data Lake Storage Gen2, dataflows can be part of broader strategies—like building data lakes, supporting data warehouses, or powering AI projects—while still leveraging the scale, security, and compliance of Microsoft Azure.

Key Benefits and Use Cases of Power BI Dataflows

Reusability Across Multiple Reports and Datasets

One big benefit of dataflows is how they let you create reusable data entities. Once a dataflow is set up, its results can be used by multiple Power BI datasets, so there’s no need to repeat the same data transformation steps over and over. This means your reports stay consistent and you save valuable time—especially if your organization has different teams that need access to the same data.

For example, a finance team might build a dataflow that calculates fiscal year-to-date revenue. That same dataflow can then be used by both executive dashboards and day-to-day finance reports, so everyone relies on the same, accurate numbers. This kind of reusability not only boosts efficiency, but also helps with compliance and audit requirements.

Centralized Data Transformation and Management

Dataflows make it possible to centralize how data is transformed, ensuring business rules and data cleansing steps are applied consistently. This centralized system helps reduce errors, makes maintenance easier, and simplifies auditing or updating your data prep logic. In the end, organizations enjoy better data governance and avoid repeating the same work in different places.

This is especially important in regulated industries like healthcare or finance, where data quality rules must be followed closely to stay compliant with standards such as HIPAA or SOX. When transformation logic is updated in a centralized dataflow, those updates instantly apply to all reports that depend on it, lowering the risk of outdated or inconsistent data.

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Enhanced Performance with Incremental Refresh

Incremental refresh is a feature that lets dataflows update only new or changed data, instead of reprocessing the entire dataset every time. This makes refreshes much faster and easier on system resources, which is a game changer for organizations working with large datasets, especially in time-series or transactional scenarios.

Picture a retail chain that tracks daily sales. With incremental refresh, only the latest day’s data is processed each night, so there’s no need to reload years of historical sales. This approach not only speeds things up, but also reduces the load on source systems and lowers the chances of refresh failures due to timeouts or limited resources.

Integration with Azure Data Lake Storage

Power BI dataflows can store their output in Azure Data Lake Storage Gen2, unlocking advanced analytics and integration possibilities. This setup supports the Common Data Model and allows other Azure services to access and process the same data, which helps organizations break down silos and scale up their analytics.

By using Azure Data Lake Storage Gen2, companies can encourage cross-team analytics. For example, data scientists can work with curated, ready-to-use data for machine learning projects in Azure Machine Learning, while compliance teams benefit from secure, centralized storage with robust access controls and auditing through Azure Active Directory and Azure Policy.

Dataflows vs Other Power BI Components

Dataflows vs Datasets: When to Use Each

FeatureDataflowsDatasets
PurposeData preparation and transformationUsed directly for building reports and dashboards
ReusabilityCan standardize and reuse logic across multiple datasetsTied to a single report or dashboard
Best Use CaseComplex ETL, centralization, multiple teams needing the same dataSimple, one-off reporting needs

For example, if your marketing, sales, and operations teams all need customer segmentation data, a single dataflow can prep and clean that data once. Each team then builds its own dataset and reports on top of it, reducing repetition and making sure everyone’s on the same page.

Dataflows vs Power Query: Key Differences

FeaturePower Query (Desktop)Dataflows (Power Query Online)
EnvironmentTied to a single report in Power BI DesktopCloud-based, reusable across reports and users
SchedulingManual refreshCan be scheduled and managed in the cloud
CollaborationIndividual useSupports collaboration and versioning

To put it simply, Power Query in Desktop is best for one-off reports, while dataflows are built for situations where you need the same data prep across many reports or for many users. Plus, dataflows offer versioning and scheduling that you won’t find in Power Query Desktop.

Dataflows vs Traditional ETL Tools

FeatureTraditional ETL ToolsPower BI Dataflows
ManagementIT-managed, infrastructure-heavySelf-service, cloud-based
Implementation SpeedLonger cycles, specialized skillsFast, accessible to business analysts
IntegrationCustom, often complexSeamless with Power BI and Azure

For example, while tools like SQL Server Integration Services (SSIS) or Informatica are powerful and customizable, they often require long development cycles and deep technical expertise. Dataflows, on the other hand, are accessible to business analysts and can be rolled out quickly, making them a smart choice for organizations looking to modernize how they handle data prep.

How to Create and Configure Power BI Dataflows

Prerequisites and Licensing Requirements

To get started with dataflows, you’ll need at least a Power BI Pro license. Some advanced features—like linked and computed entities or enhanced storage—require Power BI Premium or Premium Per User (PPU) licenses. If you plan to integrate with Azure Data Lake Storage, keep in mind you might need additional permissions and some setup.

If your organization is planning to use dataflows broadly, it’s important to review Microsoft’s licensing details so you’re compliant and can budget accordingly. For example, frequent refreshes or handling large data volumes may not be possible with just Pro licenses, so Premium or PPU might be the way to go for larger deployments.

Step-by-Step Creation Process

  • Create a new dataflow in the Power BI service.
  • Select your data sources.
  • Set up the needed transformations with Power Query Online.
  • Save the dataflow.
  • Schedule it to refresh.
  • Share it with other users or workspaces as needed.

A typical workflow might involve connecting to a SQL database, importing sales records, removing duplicates, joining with a customer lookup table, and adding calculations like profit margin. Power Query Online’s visual interface lets you see each step and preview results, making it easy even for those without a programming background.

Connecting to Data Sources

Power BI dataflows support a wide variety of data sources:

  • Databases (e.g., Microsoft SQL Server, Oracle)
  • Cloud services (e.g., Salesforce, SharePoint)
  • Files (e.g., Excel files on OneDrive or SharePoint Online)
  • APIs (e.g., REST APIs)

You’ll authenticate and connect to these through Power Query, making it easy to pull in data as part of your dataflow.

Data Transformation Using Power Query Online

Data transformation in dataflows happens in Power Query Online, a visual, code-free environment for shaping, cleaning, and combining data. Users can:

  • Filter, merge, and pivot data
  • Create calculated columns
  • Use custom columns with M language
  • Add error handling steps
  • Enforce data types

The interface makes it simple to track each step, so if you need to debug or update logic as your business changes, it’s straightforward.

Advanced Dataflow Features (Premium)

Linked Entities: Reusing Data Without Duplication

Linked entities let users reference data from other dataflows in the same workspace. This means you can reuse your data prep logic and avoid duplicating data, which helps keep your architecture modular and easy to maintain. Linked entities are available with Power BI Premium or PPU licenses.

As an example, a company might have a master dataflow for its standard customer information. Other dataflows can link to that, so everyone uses the same consistent customer data, which is key for accurate reports and maintaining data quality.

Computed Entities: Advanced Data Processing

Computed entities are dataflow elements whose values are calculated based on transformations from linked entities or other dataflows. They help you handle more complex processing—like aggregations or advanced calculations—right within the dataflow. Because of their processing needs, computed entities require Premium or PPU licensing.

A practical use might be calculating rolling averages or year-over-year growth for big datasets. By handling these calculations in computed entities, you can improve performance and keep downstream reports simpler.

Integration with Common Data Model (CDM)

The Common Data Model (CDM) is a standardized, extendable data schema that makes it easier for Microsoft apps and services to work together. Dataflows can store data in CDM format in Azure Data Lake Storage, which opens the door for advanced analytics, machine learning, and integration with other CDM-compatible tools.

Adopting CDM can make it much simpler to integrate with Microsoft Dynamics 365, Power Apps, or even outside partners who use CDM. It also helps with data lineage and metadata management, which is important for meeting regulatory requirements and supporting strong data governance.

Azure Data Lake Storage Configuration

Setting up dataflows to use Azure Data Lake Storage Gen2 gives organizations scalable, secure, and affordable storage for processed data. Data in Azure Data Lake can be accessed by other Azure services, supporting broader data and AI strategies.

Azure Data Lake Storage Gen2 brings benefits like hierarchical namespaces, detailed access controls, and integration with Azure Synapse Analytics, making it a strong choice for companies building modern data platforms in the cloud.

Performance Optimization and Best Practices

Implementing Incremental Refresh

To get the best performance, set up incremental refresh for dataflows that deal with big or frequently updated datasets. This way, only new or changed data is processed each time, saving time and resources.

It’s a good idea to plan your partitioning strategy—like partitioning by date—to get the most out of incremental refresh. This is especially useful for datasets where most historical data doesn’t change, such as financial records or sensor data.

Query Folding and Performance Considerations

Query folding is when Power Query converts transformations into queries that run directly on the source system, which boosts performance by making the source do more of the heavy lifting. Designing your transformations to support query folding can make refreshes much more efficient and reduce the load on Power BI.

For example, filtering at the source (using a SQL WHERE clause) instead of in Power Query means only the data you need gets pulled over the network, making things faster and more efficient.

Naming Conventions and Organization

Consistent naming conventions for dataflows, entities, and fields help with discoverability, maintenance, and teamwork. Organize your dataflows in workspaces that match your business domains, projects, or departments.

Having standardized names also supports compliance with data governance frameworks like DAMA-DMBOK, which stress the importance of managing metadata and documentation for enterprise data.

Refresh Schedule Management

Set up your refresh schedules based on how fresh you need your data, when your source systems are available, and your resource capacity. Keep an eye on refresh performance and adjust schedules or partitions as needed to make sure data updates are timely and reliable.

For critical dashboards, you may need to coordinate refresh times to avoid putting too much strain on source systems during busy hours. Power BI includes monitoring tools to track refresh history and send alerts if something goes wrong or gets delayed.

Troubleshooting Common Dataflow Issues

Performance Problems and Solutions

Slow dataflow performance can come from inefficient transformations, large data volumes, or limited resources. It’s worth reviewing your transformation steps, using query folding, and thinking about partitioning or incremental refresh to tackle bottlenecks.

Sometimes, just trimming the number of steps in your transformation pipeline or indexing source tables can help. Microsoft’s Power BI Community and official documentation are great resources for troubleshooting specific performance challenges.

Refresh Failures and Error Handling

Refresh failures might happen because of connectivity issues, expired credentials, or changes in source systems. Regularly monitoring refresh logs, checking data source connections, and keeping credentials up to date are all good practices. You can also use error handling steps in Power Query to deal with unexpected data problems.

For example, using Power Query’s “try…otherwise” expressions can help you manage missing or bad data gracefully, so one glitch doesn’t stop the whole dataflow.

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Memory and Capacity Limitations

Dataflows have memory and capacity limits, especially in shared environments. Monitoring resource usage, optimizing your transformations, and considering a move to Premium or PPU licensing can help if you need more capacity or advanced features.

Microsoft offers detailed guides and monitoring tools for managing capacity in Power BI Premium, which can help admins allocate resources effectively and prevent unexpected interruptions.

Future of Dataflows: Integration with Microsoft Fabric

Dataflow Gen2 in Microsoft Fabric

Microsoft Fabric is the next step in analytics platforms, and Dataflow Gen2 brings even better integration, scalability, and performance. Dataflow Gen2 adds new features and connects more deeply with the overall Microsoft data ecosystem, supporting advanced analytics and AI workloads.

This platform is designed to bring together data engineering, data science, and business intelligence in one place, making workflows smoother and reducing the hassle of juggling different tools. Features like real-time data ingestion, improved security, and native support for big data analytics are expected to encourage more enterprises to adopt this approach.

Migration Considerations

If your organization already uses dataflows, it’s important to evaluate how you’ll migrate to Dataflow Gen2 as you modernize. Consider compatibility, the differences in features, and how changes might affect your existing data pipelines. It’s also smart to plan for training and change management to make the transition as smooth as possible.

A step-by-step migration is usually the best path, starting with pilot projects to test new features and spot potential issues early. Collaboration between IT, business users, and Microsoft partners can help everyone get up to speed and ensure your organization gets the most out of the innovations in Microsoft Fabric.

Frequently Asked Questions

What is the main advantage of using dataflows in Power BI?

The main advantage is the ability to centralize and reuse data preparation logic across multiple datasets and reports, improving consistency, efficiency, and governance.

Do I need Power BI Premium to use all dataflow features?

Some advanced features, such as linked and computed entities or enhanced storage options, require Power BI Premium or Premium Per User (PPU) licenses.

Can I connect dataflows to multiple types of data sources?

Yes, Power BI dataflows support a wide variety of data sources, including databases, cloud services, files, and APIs.

How does incremental refresh improve performance?

Incremental refresh processes only new or changed data during each refresh cycle, reducing refresh times and system resource usage, especially for large datasets.

What should I consider before migrating to Dataflow Gen2 in Microsoft Fabric?

Consider compatibility, feature differences, impacts on existing pipelines, and plan for training and change management to ensure a smooth transition.

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Power Platform Consultant | Business Process Automation Expert
Microsoft Certified Power Platform Consultant and Solution Architect with 4+ years of experience leveraging Power Platform, Microsoft 365, and Azure to continuously discover automation opportunities and re-imagine processes.